From Chapter 4 of Triple Bottom Line by Andrew Savitz, I read the following that will change my shopping habit for good: “I’ll go green when my customers demand it.” To tell the truth, I did not care much about sustainability until I took this class. Although I may not see the impact directly, wastes and pollution produced in vast amounts by large companies would later impact my next generation. Moreover, clean air, water, food, and environment are critical to my overall health. I have been that cheap customer who would pick cheaper products over green products that are sometimes priced higher. Because of customers like me, the companies are hesitant to invest in systematic changes that would transform them into totally sustainable companies. After realizing the importance of sustainability, I would like to pay extra money to support the sustainable companies. The Social Media Sustainability Index is very informative because it shows which companies are practicing sustainability. When I go to supermarkets and shop online, I am going to keep these names in mind and support their products.