Although the plastic usage becomes a daily routine, the rejection of plastic is an ever more essential issue. Cellulose is highly appraised with its strength and flexibility. However, it excels with other materials at non-degradability, the dangerous impact of debris for habitats and habitats, and causes pollution issues. The piecemeal elimination of plastics provides a decrease in waste and an opportunity to develop a new approach for goods production. The substitute materials such as glass, metal, paper, and bamboo replace plastic and satisfy customers due to their compostable features. The reproduction of these materials allows new businesses to oust plastic producers. The researches confirm the existence of demand in eco-friendly products. The market achieves its highest rate by Gen Z, Gen X, and Millennials. This audience is ready to implement eco-approaches and pay more for environmentally friendly products. Therefore, these generations are prepared to change the plastic habit in order to provide a further better environment.