I was really excited when the Kindle Fire was announced at the end of October. I am a Geek and I love electronics. I spend a fair amount of time reading Tech News, watching reviews or even do my own every day. Smartphones, ereaders, tablets… they are always in my mind.

Gadgets are becoming more and more important in our daily. I would say in the near future, as many visionaries have indicated, many things like paper books, would be replaced by gadgets. That’s to say, gadgets have a profound market. Therefore, to develop a phenomenal gadget is very likely to earn you some sweet money. However, the fact is that, I couldn’t find a gadget, whatever they are smartphones, ereaders or tablet that satisfy me.

I especially want to talk about the Kindle Fire today as it finally starts to ship and got its review on engadget.com. I’ve done a research about the Kindle Fire in my business class and I should be considered as an expert about this topic.

In terms of marketing practice, the Fire has done a really good job for the company itself. As far as the contents are concerned, its well-developed ecosystem has given the Fire the competence even to the high-end market like the Ipad 2. In addition, it completely rules the low end tablet market. It wouldn’t be the Ipad killer soon but it is going to be the low-end tablets killer with no doubt. Its market influence is huge.

However, from a view as a Geek and an end user, the Fire really disappoints me. I am a big fan of Android and the reason is that I can rule the system by myself. It is more productive even than the IOS, which is not open source. Even though the Fire is running Android, but it is locked like the IOS. I can understand from the company’s aspect but not from an end user. Being locked means you can’t install the apps from third parties unless you jailbreak it. There’s no doubt that the jailbreak is coming soon, hopefully immediately after the developer receive it, but jailbreaking is a pain.

Apple or Android fans, what do you think?