Thomas Miller’s “What is Rhetoric” piece strikes an easy and instant first impression of being unusually interesting. His informative analysis of the art of capturing attention and being persuasive through different means easily stands out as different from  any other study of human interaction. The piece basically dissects why something may be persuasive or appealing through different tactics, ranging from using emotion to stir up an opinion and awareness in a mass population to marketing using logic or credibility to have an audience agree with a perceived point.