Latino and Proud: New York City Voices

Millions of people live in New York City, and each person represents a different country, culture and demographic. Today, “I Am Latino” spotlights the Hispanic Community at Baruch College and asks them, “what are you most proud of about being Hispanic?

Ashley Hall

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Age: 21

Country: Argentina and Trinidad

Answer:

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From Ecuador to America, One Hair Extension at a Time

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Luis Naula and his assistant, Juanita

For Luis Naula, America was more than just a land of opportunity – it was a place where he could make his dreams a reality. Emigrating from Ecuador in 1987 was no easy task, from language barriers to figuring out how he was going to start his career. “I knew I wanted to have my own business, but I did not know where to start…it was a daunting situation with little to no English,” he recalls.

Initially, arriving in the United States proved to be a challenge for Luis, due to the pressures of supporting his family in Ecuador and adapting to the American culture. But it was Luis’s first job as a hair extension maker in a small shop in Brooklyn that inspired his new business venture. Today, he and his wife, Ana Naula, are the proud owners of Olimpic Hair Corp, located at Broadway a 161st Street in the Washington Heights neighborhood of Manhattan.

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