English 2150 Blog

1. Think of a good attention grabber heading which will make target audience want to know more.
2. Try to think of an image that would relate to the rationale.
3. Since I will be using statistics of literacy in America, just put them in a way that would keep the reader interested.

The ad that i found effective was an ad from Baruch Colleges club Women in Business. First off it shows a women at the center of the table and she is dictating a business meeting. The thing i found most effective was the heading which reads, The Secret to Success: Being Assertive, its a very catchy heading because if you look at the intended audience it is Baruch College students. Its a heading that would grab a lot of students attention and it would want them to attend the program. I think the purpose of this ad is to persuade students to attend the workshop so that they can learn to be assertive and be successful. For the explicit part of this ad i think its just to bring in a large audience to their workshop. The implicit would be to teach people to be assertive.

The ineffective ad I found was the Baruch College Republicans ad. I felt like the ad itself would not grab many students attention because of the color it was printed in and there isn’t much detail of exactly what would be discussed in the workshop. The intended audience would be for Baruch College students. The purpose of this ad is persuade students to come to the workshop.