Vocativ was founded Mati Kochavi and the business was established in 2013. Their headquarters are located in New York City. Vocativ recruited notable writers, editors, and producers from companies like; Reuters, CNN, Daily Beast, NBC News, and NPR. The media company covers topics from the news, science, technology, culture, life, and sports. The business is geared more towards a younger audience and New Yorkers.
Their slogan is “News From the Deep Web.” The company have a very strong structure in publishing their articles, first writers have to discuss their stories with the chief operating officer and chief content officer, and then pitch their content to the executive committee. They have a great reputation as they have won awards from the Telly Awards and Webby Awards.
Vocativ have the tendency to share very deep stories that reminds me of a documentary meshed with a great article. For example, a story of baby hatches in China. A place where Chinese parents abandons their children so that their child can have a better life. This article was written by a group of writers, Tierney Bonini, Yonatan Amrany, Bethany O’Grady, and Ed Norris in 2014. The title was “The Houses Where China’s Babies Are Abandoned.”
http://www.vocativ.com/world/china/baby-hatches-china/