Vice News is seeking to become a major player in reporting international news. Its goal seems to be to bring global news to a young audience, simultaneously being “cool” while bringing important and serious material to light. Initially, Vice was strictly an internet news outlet. Recently, the organization has branched out to cable television with its own channel featuring a slew of lifestyle and cultural programming in addition to a 30-minute newscast on HBO. Co founder Shane Smith once stated he wanted Vice to be “ESPN, MTV, and CNN all rolled into one.”
The goal of Vice is to continue reaching their core audience of millennials but to incorporate more serious, “hard” news stories. Their most notable work is their documentary about ISIS, where they had a journalist ride along with the organization for the summer. This gained major attention from bigger news organizations, and even caused speculation as to whether Vice could be prosecuted for their “connection” with ISIS, even for the sake of journalism.
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