Creative Media

Reading Respond on Digital Technologies as Tool

The chapter shows that digital technologies have been widely used by artists to create different forms of media- from painting, drawing and sculpture to photograph and video. It is because this medium allows for multiple kinds of manipulation and a seamless combination of art forms. Digital technologies are not only for the use of art, it also contributes to many other aspects of our lives. For examples, a technique known as ‘morphing’ – the transformation of one object into another through imagery which is used by law-enforcement agencies to find missing persons or suspects.  Digital technologies also help business to better advertising their product by manipulation, compositing and collaging images in order to carry out a memorable advertisement that has certain language or message attached to catch customer’s eyes. Furth more on the chapter, digital technologies have also been used in the scientific field to explore and study nature and organism more closely. So I think that digital technologies are well beyond the tools for art, it has integrated into the needs of our daily lives and activities.

Author: Xin Li

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