James Baldwin
For ethos, Baldwin talked about his own experiences as a black man, making him believable and making his arguments more personable to the audience, and people trusted him because he was a well-known writer and thinker.
For pathos, Baldwin made people feel by describing the pain of racism and how he inspired hope for change, appealing to people’s sense of fairness.
For logos, Baldwin used facts and history to show how racism is built into American society and pointed out flaws in Buckley’s arguments to show racism was still a big problem.
William F. Buckley Jr.
For ethos, Buckley was respected in conservative groups, making his views credible and he emphasized traditional American values to win people over.
For pathos, Buckley made people feel proud of America’s achievements and stressed personal responsibility to appeal to people’s sense of self-reliance.
For logos, Buckley used facts and history to argue that America had made progress. He criticized Baldwin’s ideas with logic, by saying that there are other reasons for the problems faced by African Americans.