Think about your favorite scents. Why did you purchase them? Was it the floral notes that reminded you of spring? Was it the wood and smoky aroma that reminds you of winter? Was it the freshness of its opening that reminded you of summer? Or was it the Spice that reminded you of the autumn walks around the falling leaves? Perfumers are experts in catching one’s attention.  Their word elements help establish particular notes in fragrances. Incorporating common elements, style, design, and sources help recreate the things we love in life, influencing our decision to purchase these products.

When thinking about the perfume genre, the most obvious that comes to mind is scents. Now think about the smells that we pick up; most of the time, they are descriptions for all fragrances. These are the common elements that stay present throughout the topic of fragrance. Most of the time, the description of the scent starts with a hook. Let us take Creed Millesime Imperial. The description of the bottle, just like many, begins by inviting the potential purchaser with a hook. “The gold standard in fragrance” gives the fragrance a prestige status, making potential buyers more interested. When perfumers create bouquets, they are aware of what the power hook has in purchasing and try to give each description a reason as to why this fragrance will enhance them. Doing this develops pathos within an individual. 

Perfumers know that purchasers come from two types of people, male or female. Everyone has a different taste and has a different setting where a particular fragrance will be more suited than others. When describing fragrances, many will tend to include who a specific fragrance is more appropriate towards. Aromas with hints of floral touches and inviting scents will usually lean towards a more feminine approach, catching female purchasers’ attention that seeks something to help them feel more confident with their scent. For male fragrances, they will emphasize notes that are related to masculinity. Such as musk and oud, which will help a man feel more confident in himself with the presence of a masculine scent. The most exciting approach to a fragrance and newest style are gender fluid fragrances. It is a modern-day approach that many fragrance companies, such as Creed, Tom Ford, and many other niche brands, are targeting and is not having a particular audience. These Fragrances are categorized as gender-free and work by combining both masculinity and femininity in one. Many of these fragrances, such as Creeds Milliseme Imperial, are sure to include that these scents are for both males and females. They then emphasize this by incorporating its variation in making it appeal to both genders. 

The most important inclusion of a fragrance is its different levels of notes. They are what give a fragrance its uniqueness! They are usually divided into three categories being the base note, middle notes, and top notes. The top notes tend to be the most apparent pick-ups, being the smell you get once the first sprays kick in. They tend to roam around for the duration of the fragrance’s freshness, which usually lasts from 5 minutes to half an hour. The next set of notes acclaimed in descriptions are the middle notes. When describing the middle notes, it usually differs from person to person. This is because the scents dry down to the skin and typically have a composition mixture of the body’s scent and the fragrance itself. A lot of the time, when the dry down is done, it creates a variation of the particularly noted base notes giving every individual its personalized touch. This phase usually lasts from 30 minutes to 2 hours. The next stage of the perfume descriptions’ fragrance is base notes, being the complete dry down of the fragrance usually occurs from 2 hours to as long as 24 hours! The base note itself in descriptions tends to be the heart of the perfumes, and many perfumers emphasize the many different base notes included in a fragrance since it is the longest-lasting one. For instance, some base notes that may be included in bouquets could scent, such as vanilla. On some individuals, the scent of vanilla could be a base note that projects better due to the chemical composition of the skin, which may persuade someone to purchase. 

Another element many fragrances use in developing their description is the sources of notes they incorporate. When describing a scent, they usually try their best to make the notes they included sound more interesting. Such as giving the introductory notes an adjective to help develop an image. As an example, we will be taking Tom Ford Tobacco Vanille. Its description claims notes of “ Sweetwood sap” and “Creamy tonka beans” which help create an idea of what this scent is portraying. They may also include the areas where the oils in the fragrance were picked out and made from. Let us use trees as an example. There are many trees in this world, and we all know not all trees smell the same. They may use specific trees, such as cedarwood, that have a  sweet and citrusy aroma incorporating the fragrance’s fundamentals.

In conclusion, Perfume descriptions help establish the fundamentals of a fragrance. The hooks include gender specifics, base notes, and base note breakdowns; it is present with all aromas. They all work together to give future buyers an idea of what they are getting. And as said, the notes may remind them of the floral notes that reminded them of spring. The wood and smoky aroma remind them of winter. The freshness of its opening reminded them of summer. Or the Spice that reminded them of autumn walks around the falling leaves.