http://www.nytimes.com/2008/10/01/dining/01rice.html?adxnnl=1&pagewanted=all&adxnnlx=1382369545-RXMd62hdBxmDWgRnMrxVdg

Recently in the United States rice cookers are becoming more common place. Last year alone 3 million rice cookers were sold in the U.S. and that is an impressive number considering rice cookers are much more popular internationally. The rise in use of rice cookers can be attributed to it’s ubiquity.