Velez Christian.

Oh, so this is graphic design? By the time I had finished reading the article, I realized how amiss I was on my understanding in graphic design. Although the whole article was very informative, there was one piece of information that really stood out for me. Cezzars’s explanation on the different experiences in respect to a design’s fixed content, opened my mind to understanding the importance of the design work—how all details must be taken into account for the design to be expressed by the target—to create a “relationship with the brand”, Juliette Cezzars. Our world has reached a point where visual communication can target thousands of people in an instant with graphic designs. Therefore, you want to ensure to give your target the total experience of a design.

In your article you mentioned that titles are constantly evolving, and that these change contribute to the rapid change in the industry. My question is how and why are these titles changing? Is it due to the advancements in technology? Or is it because a designers thoughts on modern creativity?

I would argue that technology has helped us express our creativity like no other time in history. Yet designers need to always find a unique way to express their imagination in a way that impacts the audience. It is really not the tittles that is evolving but the way we visually communicate our ideas with others. You really never know when a new creation will be experienced and interpreted as modern creativity.