Bicycle Helmets as Fashion Statements

 

An article by Simone S. Oliver (published: 07/10/13)

The Hovding Invisible Helmet makes the regular bicycle (and motorcycle) helmet look fashionably cool.  The wearer puts on a deflated scarf like accessory, that on impact, inflates into a full sized helmet protecting the whole head with shock absorbing material. The inflation process requires the wearer to charge the helmet using a USB port. The main point here however is that fashion is about to dominate the helmet world.

 

http://www.nytimes.com/2013/07/11/fashion/Bicycle-helmets-as-fashion-statements-and-accessories.html