
Onavo, gatekeeper of “the good stuff”
On Monday October 14th Facebook announced its acquisition of Onava, a junior technology start-up based out of Israel that offers a variety of analytical and data compression technologies. The small company, a group of forty employees based out of Tel Aliv, specifically negotiated that their Israeli office remain intact (as a rule, previous Zuckerburg acquisitions folded the employees into corporate headquarters), giving Facebook its first foothold in Israel. The approximately $120 million deal primarily targeted the company’s “revolutionary” data compression algorithms, which promise data consumption savings of up to 80 percent – critical savings for Facebook’s data-hungry mobile applications.
Onavo is expected to continue to operate as a stand-alone company, much like Instagram and Parse, two similar start-ups previously swallowed by the Menlo Park corporation. It’s also to serve as a cog in Zuckerberg’s philanthropic Internet.org, interested in disseminating Internet access to the still-unplugged. Mr. Rosen, co-founder and chief executive of Onavo, states that ‘‘We’re excited to join their team and hope to play a critical role in reaching one of Internet.org’s most significant goals — using data more efficiently, so that more people around the world can connect and share…when the transaction closes, we plan to continue running the Onavo mobile utility apps as a stand-alone brand.’’
As posted in The New York Times blog.