By Anne Ehart
Photos by André Beganski and Anne Ehart
The New England Outdoor Center represents what optimists see as the future of Millinocket: ecotourism. Situated at the foot of Millinocket Lake, about 10 miles northwest of town, NEOC boasts a gorgeous view of Mount Katahdin and a year-round outdoor recreation business generating $2 million in revenue last year. Tourism and the creation of nearby Katahdin Woods and Waters National Monument, protecting 87,000 acres of land from logging, have been met with opposition by residents who have seen the timber industry as the driving economic force in the region. Skeptics don’t think the town can survive on tourism alone. Hopefuls, however, see the beauty of the Katahdin region as key to the area’s revival.

Mount Katahdin, meaning “The Greatest Mountain,” was named by the Penobscot Native Americans. Standing 5,270 feet, Katahdin is Maine’s tallest mountain and marks the northern end of the Appalachian Trail.

Steve Young, left, and Jeff Bustwick visit Maine from the Philadelphia area about five times a year, and enjoy the snowmobile trails surrounding NEOC. They also visit Katahdin Woods and Waters National Monument, which Gov. Paul LePage has, until recently, refused to mark with signage to direct visitors. (Related content: Maine, terrain and snowmobiles)
“When I first went up there with my wife, and I know the state very well, I lived here and was a trucker for many years, I couldn’t find it,” said Bustwick. The Monument receives mixed reviews from locals, the main criticisms being that protecting the land takes 87,000 acres of trees away from commercial timber use. Despite resistance and lack of signage, the Monument recorded more than 30,000 visitors in its first year. (Related content: No signs point to Katahdin’s national monument)

Matt Polstein, founder and owner of NEOC, wouldn’t trade NEOC’s view of the Mount Katahdin for any coastal location he’s ever seen. He described the combination of attractions in the Katahdin region as a “rare phenomenon,” and thinks Millinocket can benefit. “If you want to succeed in tourism, you have to have something that somebody else doesn’t have, and what we have is an iconic mountain,” said Polstein. “We have that in addition to a world-class white water river on the Penobscot, with a world-class landlocked salmon fishery, with a gateway to a wild and scenic style river, the Allagash.” (Related content: Matt Polstein: Millinocket’s ecotourism champion)

The River Drivers Restaurant at NEOC has a view of Mount Katahdin so breathtaking, diners can be distracted from their meals. “People will go down and leave their dinner on the table and watch the sunset down there,” Polstein said of their lookout on the edge of Millinocket Lake. “When they talk about eating dinner here, it’s not just about food and service. It’s about an experience that really moves them.”

Trees are the lifeblood of a town with its roots in paper making. Of 59 species of trees in Maine, 39 have commercial value. Millinocket is hopeful it can capitalize on its greatest resource with the prospect of a cross-laminated timber company using the old mill site and creating 100 jobs.

Josh Stahl, a recreation guide at NEOC, was raised in Millinocket and feels that tourism is the pulse of Millinocket, after the mill shut in 2008. “The town really is only still surviving purely based on the fact that it’s the closest thing to Katahdin and the Penobscot River with rafting,” said Stahl. “It’s really tourism that keeps us alive.” With 48 full-time employees, and another 75 part-timers in the summer, Stahl said NEOC is the second largest employer in the area after the Millinocket Regional Hosptial.

NEOC guests can rent snowshoes to explore the resort’s trails on foot. NEOC maintains about 100 miles of the state’s 14,000 miles of snowmobile trail and is working on expanding its 16 miles of cross-country skiing trails.

Polstein’s Labrador Indy is known for wandering into guests’ cabins and scoring bacon. NEOC’s 20 cabins vary in size and can sleep a maximum of 145 people.

Polstein thinks Millinocket can have the best of both worlds, with tourism and timber harvesting side by side. “I think tourism has an opportunity here to coexist with whatever industrial opportunity the forest continues to provide,” said Polstein. “Those opportunities being sustainable, compatible, with a mixed-use environment.”
(Related content: Maine’s iconic moose population sees its numbers drop)