For my venture idea, I’ll pick up where I left off. I’m ready to pitch my idea about my juice and sandwich shop that I once operated in Alanya, Turkey. Although I know there are a lot of other companies that offer juice, smoothies, coffee, and sandwiches, in Alanya now, I do strongly believe that “DJ’s Favorite Juices” (DJ’s) could once again rise and be a profitable business.
The focus on health and eating right is greater than ever. It is a trend that has developed over the past ten (10) years and is still growing. Eating right and not turning to an unhealthy snack during the day, is rapidly being replaced by healthier choices. In today’s fast-paced society, it seems that many of us measure our meals by minutes rather than what is good for us. If it isn’t fast, it doesn’t fit into our schedule, and we don’t want it. We turn to food we know is bad for us in an effort to save time, and in some cases we will skip eating altogether. Eating healthy, and eating fast, do not have to be mutually exclusive.
People are getting more concerned about what they eat and drink, every calorie counts. People in our target group are relatively more aware of what they eat and drink and tend to spend more on health compared to people who are out of, under, or above the age group. The customers are locals and tourists; and our product line appeals to everyone within the target group regardless nationality. DJ’s’ focuses on the young independent individuals who are able and willing to spend the same amount as one would on fast food.
DJ’s will be widely spread over the main bazaar area and Alanya through different promotions. We will have posters at bus stops and a promotion video on the busses. We will create a Facebook page for people to follow with a monthly competition and make brochures to hand out to people walking by the store and around the bazaar. This will promote the sale and let potential customers know that DJ’s is out there and ready to serve healthy beverages and food. In order to build up its client base, DJ’s will use banners and fliers and cross-promotions with other businesses in the Alanya area.
DJ’s marketing strategy will focus on getting new customers, getting customers to spend more, and come back more often. Having a loyal customer base is the most important for DJ’s since such customer core will not only generate most of the sales but they will also recommend DJ’s to others.
DJ’s will position itself as unique healthy fast food place where its customers can not only enjoy a freshly squeezed juice/smoothie and sandwich but also spend their time in a relaxing environment. Comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate DJ’s from its competitors.
