There is a term for a new technological innovation that fits in an existing market and improves the company, it is called “going viral”. There are three factors that can have an impact on this.

The first are the early users experiences, they are usually satisfying and instantaneous. This makes the users to go back and repeat it.  They may also spread the word to friends and family, which leads to the friends and family spreading to others.

The second factor would be the users are member s of social clubs or online networks.  This allows users to share their experience and it does not constraint to location. This is another way how innovation can spread vastly.

The third factor would be getting the early users involved in the development of the product or service. This allows the company to get feedback.

There are two factors that impact the market window of opportunity.

The first factor will consist of conducting trials with the early adopters while you refine the marketing plan. This will allow you to find the needs of the users and create a better way of market.

The second factor includes the hype cycle, which is a graphic representation of the maturity and adoption and social application of specific technologies. Knowing where you are on this cycle can prevent you from setbacks.

A product that is currently being used by early adopters is Hoverboards.