MGT3960 Entrepreneurship Management Fall 2015

"There's a way to do it better—find it."— Thomas Edison

Tachnology Entrepreneurship

  1. Name 3 factors that impact how a new technological innovation fits existing market conditions.
  • Early users’ experience is rewarding and immediate

This is the point where the early users get that satisfaction that they were the first to try something once it is out. There are many people like this, They want to try it first and get that experience before others.

  • Early users discussing the needs and problems of the product with peers

This is the talking portion where the users share their experiences and get their thoughts on the product out to any one all around the world. It is like people go to see a movie and they write their thoughts about it.

  • Involving your early users in product or service development

This is where all the feed back is accumulated and changes are made to the product so that it can be the best it can be, and the early users feel that their feedback was valued by the product creators.

     3. Name 2 Factors that impact “market windows of opportunity.”

  • Experiment with early adapters as you polish your marketing plan

This is where businesses act on the reviews to make sure that the consumers are being marketed to correctly. It is important that the users are persuaded that they do need to buy this item.

  • Know where you are on the hype cycle as you promote your innovation

Being aware of where you are i n the cycle is important. This is so businesses know where they stand in inventing a new product and application and can make changes accordingly.

     5.Name a product that is currently being used by early adopters only.

Robinhood application

Author: Ria Zouroudis

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