1. Why is innovation important and how is it changing?

The book states that “competition is becoming brutal” and “the internet has changed the rules of business”. I agree with these statements because if you lack the ability to see into the future then your business will perish. Technology is constantly evolving and being adapted into different businesses making the means of adhering to a customers need much more convenient.  Take Netflix for example, they were able to incorporate the convenience of the internet with DVD rentals making it so the customer wouldn’t have to worry about making multiple trips to the DVD store just to rent a movie. They were innovative and responded to customer needs.

9. Why do you think Dell was successful when other companies trying the same model failed?

Dell succeeded where everyone else failed because it was the “way” these products were sold and manufactured that set them apart from the competition. Dell used a Made-to-Order approach meaning that they specifically built the computer to the customers demands. It was ideally made by the customer, for the customer.