Why is innovation important and how it is changing?

Innovation is a very important issue that business have to take care of. This is a way to differentiate your business from your competitors and a good way to add value to your product or service provided.

Nowadays, as the communications has improved so much and we live in a globalize world where the markets and products are open to everyone, the competition in every business has increased exponentially and this is why innovation is such a relevant issue in the present.

If we look back in the past innovation would not have been such an important component of every business because the competition would not have been a worldwide competition which is really difficult to deal with. This is why I think innovation importance is growing exponentially with the year and all the technological improvements.

 

Why do you think DELL was successful when other companies trying the same model failed?

There is no doubt that DELL success has something to do with innovation. Something DELL did that allowed the company to take advantage from its competitors. This advantage was related to the way DELL design its Way-to-Order computers, so they let the customers design their own computers depending on their necessities. Being the first to provide this kind of product in the market would probably be the key point of DELL success.