QUESTION 1: WHY IS INNOVATION IMPORTANT, AND HOW IS IT CHANGING?

Innovation is important because we live in a globalized world, in a world where people from different countries find themselves interchanging products or services, cultural ideas and beliefs, as well as work ethic between each other. Because the market place is always changing a company’s target market and consumers will also change; for instance, technology keeps developing and so the consumer’s needs and wants keep changing too. More consumers want fast solutions and expect technology to be involved, thanks to technology consumers can sometimes get faster solutions, have access to information, products or services from anywhere and at any time.

I believe innovation is important because it enables a company to grow in a very competitive world and have the opportunity to use it as its advantage  and obtain competitive edge. Without innovation and adaptation, a company will eventually be out of business. The economy also keeps changing from country to country even though we are all connected and depend on each other at a certain degree; the company might find new potential customers in developing countries for example, a country in South America, where they don’t have locations yet or know much about the country’s cultural aspects, so they must innovate, learn and adapt, and use different approaches and techniques to be successful in the new place and be able to grow and expand.

 

QUESTION 9: WHY DO YOU THINK DELL WAS SUCCESSFUL WHEN OTHER COMPANIES TRYING THE SAME  MODEL FAILED?

I think that innovation was what  made Dell successful while their competition failed. The other companies failed because they could not respond quickly to the new kind of service and supply provided by Dell. It no longer was about selling computers, but selling computers that would satisfy specifically each and every consumer’s demands and needs. Dell was not trying to sell to a large market anymore like its competition was, it focused on customer satisfaction and so it enabled the consumers to design their own product according to their needs and wants. Dell focused on customer satisfaction also by supplying printers that would connect to the internet and  with a software  that would forecast the need of ink replacement and enable consumers to have ink drop shipped on time. By making consumers happy with the company’s service and product, Dell was able to increase its revenue and profits and succeed.