11/18 Research Accessories in Retail that needs improvements. What are the Consumers Needs?
Since I’m focusing on accessories, I researched the life span of a Costume Jewelry sold at H&M. Usually costumers know that once they pay 5.95 for jewelry then they can at least get 5 wears of this jewelry before it starts to turn color. What if H&M can mass produce Costume Jewelry that can get more then 5 wears and it won’t turn. Gaining the confidence of a costumer when spending their money can help with sales.