The first result I found when I googled monster was for Monster.com. It is an online “employment solution” which helps people build resumes and find employers who need someone to work for them. They work on a global scale and can help someone find almost any professional job. They believe their success is based off of innovation and constantly changing and improving not only their site but how people see employment. Personally it just sounds like an average job finding site which I guess is doing pretty well.
Don’t worry this post isn’t a plug for them and I am not getting anything for talking about their website. However I find it interesting that a job search company decided to use the word “Monster” as their name. A word that has almost nothing to do with finding a job other than working in some line of horror whether it be a haunted house or a scary movie. Not only that but the fact that this business was able to get the domain name of www.Monster.com. I would have thought something more related to the topic of actual monsters would own www.Monsters.com. Instead it’s some job site that in all honesty I will probably use when I’m older.
Perhaps the creators of this business do not find the word to represent scary and horrible beasts. Instead it may mean just something unusual and large. Those aren’t two words that are bad for describing a business. Large being almost always a good thing and unusual or not the norm can be a good term to separate one’s business from the rest. When I think of the word monster being used like this I also think of Monster Cookies which, If you can find the right recipe and use the proper ingredients, taste amazing and are fairly large. Does the word “monster” have much less of a negative connotation in contemporary society? Is it the meaning of the word monster that has changed? Or is it how people feel about the word that has changed? Maybe as we age and mature as individuals the word monster scares us less? I really don’t know here is the song I listened to on repeat until I finished this http://www.youtube.com/watch?v=kLp_Hh6DKWc