The blog world is growing each and everyday. People of all ages, races, and religions have their own blogs and are posting new blogs everyday. But with all of these blogs out there, where does one start reading? What sets aside the successful blogs from all the others? Copy Blogger is a very popular blog that gives others helpful advice to other bloggers. The reason Copy Blogger is so successful is because it is easy to navigate, has an attractive design, has an established following, gives readers something to take away from each post, and possesses cutting-edge ideas.
Easy navigation is an essential quality to posses in order to have a successful blog. Even though today’s society is mostly technology literate, there are still people who have trouble using computers. An organized blog allows even these people to find whatever it is they are looking for. People become stressed out and flustered when what they want is not right in front of them. Ultimately, this will lead to people leaving the blog’s page and going elsewhere to find what they are looking for. Copy Blogger’s layout allows readers to find what they want with very little effort. Everything on the page is labeled and under subcategories. As if that is not enough, there is a search tool where viewers can type in what they are looking for and it will almost surely be found.
There are plenty of people everywhere, especially in New York City that will say appearance is everything. When it comes to blogs, this undoubtedly holds true. People are drawn to beautiful things; naturally a blog with a good color scheme, pictures, and other eye candy will receive more traffic thus making it more successful than a bland blog. Copy Blogger’s design is not the finest the blog world has seen, but it is appealing while remaining tasteful and reserved. The colors are basic and do not hurt the eyes. Also, the text is easy to read because the colors are not too similar or clashing. Some blogs have chosen a color for their text that makes viewers squint or strain their eyes; not to mention click the little red “X” in the right hand corner of the window.
One of the most important qualities of a successful blog is the aspect that deems it successful, a strong following. There are numerous reasons why a blog could have high traffic, but in the case of Copy Blogger, I believe it is because they give people advice and free help. In these struggling times, people are looking for anything that is free and valuable. Copy Blogger gives advice to people with blogs on how to get more attention. Their advice seems to work for their own blog since they are receiving 150,000 visitors a year, 55,000 subscribers, and 22,555 followers on Twitter. When a person views a blog for the first time and sees that it has a following like this, it is very likely that they will want to see what all of the buzz is about. Most will see the numbers and think, “If it has this many views, they have to be doing something right”. Not only does traffic cause more traffic, but it influences the writers to write more and more and keep posting.
Copy Blogger gives advice on attracting traffic to a blog by giving online marketing advice. Viewers take away a new technique or two each time they visit on how to receive more attention for their blog. It is important that blog readers take something away from any given blog each time they visit; it is what keeps them coming back. Blog subscribers can’t wait to read the next post, so they sign up and are notified every time there is a new one. If there were nothing coming out of these blog postings, the result would be zero subscribers.
The ideas presented in Copy Blogger’s postings are very useful in today’s society. These cutting edge ideas are exactly what people are looking for in this time where computers and technology are taking over. A company can have an amazing product or idea but not be able to get it out to people. A blog is an excellent way to reach a huge, diverse audience over the internet and Copy Blogger gives helpful hints on how to do that better.
To sum up, Copy Blogger is flourishing because it embodies all the components of a successful blog. It does not take an expert to see that if a blog is providing a service for free, in this case helping people market their own blog, people are going to visit that blog and most likely, they are going tell their friends.
