Host Intro: There is no doubt that small businesses have suffered financially throughout the pandemic. However, some small businesses weathered the storm and managed to stay afloat. Reporter Marcella Zanetti spoke to a small Brazilian coffee shop and bakery located outside of the city, in the town of White Plains, New York. This Brazilian gem is called Araras Coffee & More.
AMBI: Fresh coffee brewing.
Track: I am here today with Celina Bredemann while she brews fresh coffee and works on making her Brazilian sweets for the day. She is here to talk about how she was able to keep her small business running throughout the pandemic and her successes as an immigrant business owner. She started her business over ten years ago with her Paraguayan partner, Marina Cardozo, after they both immigrated to the United States. Araras has since won awards for having the best coffee in Westchester and has even been featured in The New York Times.
ACT: Celina: (When I started), it was very crazy busy––busy, busy, busy. We were supposed to work only seven hours a day, we work like ten hours a day. But we are very happy.
Track: But then the pandemic hit.
ACT: Celina: We never closed, but in 2020, we can feel the people disappear. We stayed open because we are essential, you know. We helped the hospital, the police department, and the fire department, we helped by bringing them coffee everyday.
Track: Celina tried her best to give back to her community and help those who struggled throughout the pandemic. She thought it was something she had to do since she felt so blessed they never had to shut down, like many other businesses had to.
ACT: Celina: A lot of people, Brazilian people and Spanish people needed help. We helped by giving basic food to the people. We made a lot of baskets with rice and beans.
Track: The customers’ favorite dish at the shop is a Brazilian cheese bread called pão de queso.
ACT: Celina: And the little kids come into the store saying “I want cheese bread, I want cheese bread!” Everybody loves the cheese bread.
Track: Being an immigrant in the States has prompted its hardships for Celina and her partner Marina. However, Marina expresses her gratitude for being a part of such an amazing business.
ACT: Marina: The coffee itself has a great energy, and the store also has a great energy. As Latinos, we are very warm people and we treat our customers as family. And I am very grateful we are open most of the time in this pandemic.
Track: They had to follow strict covid guidelines like every other business. Celine says how weird the transition was, but it was necessary to keep her workers and customers safe.
ACT: Celina: It is very important to protect us and protect the people.
Track: And the precautions they took, worked.
ACT: Celina: You wouldn’t believe it. Me, Marina, Eglin, and Gaby, four people working in the store, thank god none of us got covid.
Track: This year, things are starting to pick up again.
ACT: Celina: This year, we are crazy busy– busy, busy, busy. Thank god! We busy, busy, busy.
Track: Part of the reason why business is going well for Celina’s shop is partly due to the increase in people getting vaccinated.
ACT: Celina: I’m very happy about the vaccine. We took the vaccine because we are in the front, we need to take the vaccine.
Track: Celina then began to talk about how her immigration to the United States changed her life.
ACT: Celina: The USA opened their hands for me, and gave me a chance to make my dreams come true. I do my best and I know I receive everything the world gives to me and to my family.
Track: Celina has her own Youtube channel where she uploads Brazilian recipes. Her channel is called Celina Brigadeiros. Those interested can also visit the shop’s website to learn more at https://www.ararascoffee.com.
ACT: Celina: I want to make sweets for everybody! I love to make my sweets.
Track: The story of Araras Coffee & More gives a reason to search for more small business successes. Araras is continuing to expand as a business and welcome new people. For Baruch college, I am Marcella Zanetti