I received the following announcement this morning and thought it should be shared:
Baruch College’s Center for Nonprofit Strategy and Management of Baruch College has added a new Working Paper that deals with the use of the Internet as a strategy for representing a nonprofit organization’s mission, identity and brand.
The paper, “Static Strategy for a Dynamic Age: Assessing Nonprofit Internet Innovativeness in the 2000s” is by Sarah E. Ryan of the University of Texas at El Paso The paper may be found at:
http://www.baruch.cuny.edu/spa/researchcenters/nonprofitstrategy/documents/Ryan_StaticStrategyinaDynamicAge.pdf
Ryan’s study is based on a content analysis of donor-supported nonprofits in New York City as a way to understand nonprofit Internet communication. Her research reaches the conclusion that “many nonprofits still prominently display static content such as formal mission statements in their Web sites. As such, they have not fully realized the potential for dynamic storytelling in cyberspace.”
Prof. Ryan was a SPA faculty member until accepting the position in El Paso this fall.
A list of all Baruch CNSM Working Papers is available at:
http://www.baruch.cuny.edu/spa/researchcenters/nonprofitstrategy/workingpapers.php
This information was from
Susan M. Chambré
Professor of Sociology and Editor, Center for Nonprofit Strategy and Management Working Papers [email protected]