Reference at Newman Library

Business-level and Corporate-level Strategy

One of the pieces that has to go into the Business Policy (BPL5100) team presentations is an analysis of the company’s strategy.  Students have to address the strategy issue at four levels: corporate, business, functional and global. There is clear guidance on how to define these in the textbook, Strategic Management, A Primer, so you can ask the students to start there. Multiple copies are on reserve. You can also direct them to a guide for BPL5100 that gives more specific guidance. Look at the tab “Answers to Your Questions.”