Tuesday night the Robert Zicklin Center for Corporate Integrity hosted the third panel discussion of the year of the Sustainability Practice Network. It was taped so it will be added to the digital collection.
It was a most interesting discussion, moderated by Jacquelyn A. Ottman, who also signed copies of her new book: The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding. A copy of the book was donated to the library, and it will be added to the collection. Ms. Ottman has written extensively and consulted on “green marketing.” (We have her first book, from 1993.)
The panelists agreed that it is often difficult to know what questions one should ask about “green” goods. There are more than 400 separate certifications as to different products and goods. One panelist, a lawyer, works with the Better Business Bureau’s Advertising Review and Monitoring Services, which was a new service to me.
Also, I learned that the Federal Trade Commission has proposed new green guidelines.
Many Baruch students attended the program.