We recently acquired Simmons OneView, an online decision-making system intended to assist marketers with determining a wide range of potential marketing considerations through the customization of creating crosstab reports. Surveying US and local populations by asking questions about themselves (demographics and psychographics), products and services used, and media outlets accessed, the system allows marketers to pose a variety of questions to gauge marketing potential.
Aside from Adults, other studies available include Top 10 DMA, Teen, Kids, and Hispanics. With the most recent data being Fall 2010, there is a two year lag behind in data available to academic institutions versus corporate. Please note there is a limit to 5 users at a time.
For quick tutorials on using SimmonsOneView, consult the “Resources” section. Look for an announcement about training sessions to be organized in the coming weeks.
Our colleagues at Pace University produced some great video tutorials that helped me get started using this database.
▶ Simmons OneView: Combining Terms in the Coding Box – Pace University Libraries – YouTube. (n.d.). Retrieved October 21, 2013, from http://www.youtube.com/watch?v=de7O1UVXjZE
▶ Simmons OneView: Psychographics and Media Usage – Pace Universtiy Libraries – YouTube. (n.d.). Retrieved October 21, 2013, from http://www.youtube.com/watch?v=PEwjl6JhHv4
▶ Simmons OneView: Understanding Your Results – YouTube. (n.d.). Retrieved October 21, 2013, from http://www.youtube.com/watch?v=mamvfytPOEg
How interesting! Though I am not sure of the quality and expertise of these tutorials to feel confident recomending them to our users.