eMarketer is an aggregator of marketing research related to online marketing and e-commerce. Information from different sources is evaluated by a process through which such information is weighed and analyzed. By distilling thousands of facts and opinions into comprehensible reports and comparative estimates, eMarketer gives users the most complete view of the digital world available.
Global, current and projection information is available on such topics as Advertising & Media Usage, B2B, Consumers & E-commerce, Demographics, Email, Industries, Mobile, Online Searching, Social Media, and Video in the form of reports, articles, interview, virtual roundtables and webinars.
As seems to be an increasing trend among many new database platforms, all information is easily downloadable in useful formats such as xls, pdf and even charts.
Training sessions will be organized in the fall semester 2011, but I encourage you to familiarize yourself with this new database and consider it when making recommendations to students/faculty interested in online marketing and e-commerce.