Starting your own business is exciting, liberating, and gives you a sense of independence. However, there’s technical, physical, and emotional attachment you need to think about when starting. People make or break your business, the term marketing is known as the process of identifying, anticipating, and gaining information to reach the satisfaction of customers’ needs and wants. And that’s where marketing becomes your best friend. It would help you understand and showcase what your audience wants to see in your product, price, location, ads, etc. You as the owner have to tell a story so enthralling that people would want to give you their wallet and loyalty.

Before even thinking about how to reach customers, entrepreneurs should think about ideation. Having a developed idea for your product or service is necessary to make movements with the marketing part. Having options in how to launch what you are selling and how it would be packaged and presented to customers. Having the research and testing part done, usually by testing the product with specific groups and surveys to gauge consumers’ interest and for an entrepreneur see what works and what they need to redefine and refine in their product or service. Determine the correct pricing for your audience and connect to where you want your business to go and how you want people to view it, whether it be a high-end, luxury, or fast fashion.

To be able to receive loyal customers and satisfy their needs and wants, newer entrepreneurs should focus on the four p’s; product, place, price, and promotion. This can help create a product or service concept that is different from your competitors, it can help CEOs identify who’s most likely to purchase the item, how to promote it, and choosing the appropriate selling channels. See what procedures need to be taken to ensure the products are ready for selling, set a price where it stands out from competitors, identify the necessary ads and information to generate interest, and acknowledge how and where products are distributed, packaged, and sold. To capture the attention of your audience, persuading a consumer to purchase your product, and providing customers with the sense of being there for them and what they need through your company. Communication with your audience should be a big deal when trying to build new relationships with them and persuading them to buy, by using advertising, social media, coupons, product display, etc.

Companies or individuals have to make assumptions about everyone or their potential audience and to be able to attract their attention, you have to assume what they would like or whether it can potentially be a part of their lives. Using data from race, environment, sex, etc they can assume how they want to sell their product, what would be the best way to pursue the “audience” to buy the product. Gucci for insistence would assume “who is most likely to buy our product” and as we all know, that would be the richer. So with that information, they would locate most of their stores in higher-end communities, where most rich people live or people, in general, would go to waste money.

Promotion or publicity is just one aspect of your marketing plan. The marketing process begins with your concept design and continues until the product is in the hands of the buyer. Your marketing shouldn’t end even after a client makes a purchase. It should continue with ads and asking for emails when they buy and when they are online to “be the first to know when sales come out”. Your ad should be targeted at current customers to ensure that they remain customers and that loyalties are increased. Focusing on the four P’s would help and acknowledging the need and wants of customers would as well​.