Starbucks, the famous coffee spot has been around for years, and will stay for years to come. Originally, Starbucks was known for only their coffee. However, Starbucks has been evolving to provide products that move beyond coffee. They aim to change their name from being purely associated with coffee, to a food and beverage cafe. Starbucks has done things to move towards this goal such as removing the “STARBUCKS COFFEE” from their logo in order to remove the coffee generalization of Starbucks. This new change is going to be a challenge for Starbucks. Starbucks has been struggling to keep customers throughout the day rather than just an early morning coffee. Now, Starbucks has been selling pastries, healthy juices such as Naked and Evolution Fresh in order to to create more variety in the stores.