As the world becomes more globalized and people have access to a variety of products. We see the rise in smartphone usage around the world. People are purchasing smartphones that are more accessible to them meaning they can afford such purchases. We can look at different places around the world to see the type of smartphone brands that are mainly used or quite popular in those places. In the United States, the number one smartphone brand is Apple. Consumers are buying Iphones because of its popularity in the United States even though, it is an expensive brand. In this article https://www.gadgetsnow.com/slideshows/these-are-the-no-1-smartphone-brands-in-pakistan-china-us-and-other-top-countries/photolist/71468917.cms  people all over the world use similar or different smartphone brands. We know Apple is the number one smartphone brand in the United States but in other countries it is not.

For example, the number one smartphone brand in India is Xiaomi- a Chinese mobile brand. Samsung is the one number purchased brand in Pakistan followed by Australia, United Arab Emirates, Malaysia, Brazil, Germany and France.

Besides the United States, Apple is the number one smartphone brand in Canada, United Kingdom, Japan and Singapore. Then in China and Russia, Huawei is the most popular brand. In Thailand, we have Oppo as the number one smartphone brand. Oppo and Huawei are also manufactured in China. While Iphones are produced in the United States and Samsung phones are manufactured in South Korea.

However, Samsung and Apple smartphones are still purchased and used in all these countries but people are buying phones they can easy afford. I think this is why some Chinese mobile brands have gained traction in India, Russia, Thailand, Malaysia and elsewhere. These comparisons of smartphone brands is relevant to our course because the sixteen countries mentioned shows how globalization has affected parts of the world in which people are exposed to different products and purchase such products. It gives an insight in what people around the world can afford. We research these sixteen countries to see why Oppo is popular in Thailand and Huawei is popular in China and Russia. Then see why people in Japan are using Apple smartphones. It could be income levels, accessibility and popularity of such products meaning are people buying certain smartphones because of the brand name.

Blessing.