The podcast is intended for general audience but particularly for those who take pleasure in exploring ideas. The podcast is a combination of scripted and hosted. It generally contains two short advertisements during the middle part of the podcast. The advertisements are pre-recorded by the advertisers, and are not spoken by the host. It also advertises some of NPR’s other podcast shows. The podcast is distributed through NPR’s Website as well as other venues such as Apple’s Podcast app.
Hidden Brain is ranked first on the Apple Podcast under Science and Medicine category, and 13th overall with 2,118 reviews. Judging from its four-and-a-half-star reviews on Apple Podcast, the podcast seemed to have made a positive impact on the audience. The episode called “Getting Unstuck” from August 28th, 2017 is a good one to start with as it discusses how to get the life back on track from a dead-end job, relationship etc.