In business it’s crucial that your potential customers can easily find you. Here is a curated list of quotes on how Marketing Makes Money.
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Entries Tagged 'Marketing' ↓
Marketing Makes Money
May 22nd, 2015 — Inspiration, Marketing
5 things We can Learn from Kanye West Recieving his Doctorate Degree
May 19th, 2015 — Inspiration, Marketing, Public Relations
May is graduation season, and that means it’s time for a slew of honorary degrees to be bestowed upon a few good celebrities. Among those honorees this year is rap star Kanye West, who received an honorary degree from the School of the Art Institute of Chicago this past weekend. Honorary degrees are typically bestowed upon high achievers in their fields and/or celebrities as a way to elevate the status of the school and to recognize people who celebrate similar principles as the institution and its goals. So what can we learn from Kanye’s honorary doctorate from the School of the Art Institute of Chicago? Continue reading →
How Jessica Simpson Reinvented her Brand
May 8th, 2015 — Marketing, Strategy
Pop music can be a transitory and unforgiving business. If you don’t or can’t reinvent yourself – your style, music, and presentation – every few albums or few years, expect to become “old news” in a hurry. Billy Joel put it best in “The Entertainer” when he said without a hit he’ll end up in the bargain bin, no matter how successful he was with prior efforts. But, there is one former pop princess that has seemingly mastered reinvention.
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5W PR Redesigns Website
April 8th, 2015 — Inspiration, Marketing, Public Relations
5W PR, a leading public relations firm in New York, has recently redesigned its website to provide a better experience for the contemporary visitor. While the old website was aesthetically inviting and functional, the redesign has a greater focus on mobile users and their experience with the site. Mobile users are becoming a larger share of Internet visitors, so 5W believes this redesign will retain all of the best elements of the old website while optimizing the browsing experience for a new, yet growing class of viewers. Catering to users on mobile devices takes some extra adaptation due to the variety of device, OS, and browser combinations, but the benefits are well worth the cost.
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How to Measure Your Social Media ROI
March 5th, 2015 — Marketing, Public Relations, Strategy
An effective social media marketing strategy has become essential for businesses seeking to drive new sales in a cost-effective way. However, measuring return on investment (ROI) can be difficult when dealing with social media. The general goal of marketing on social media is usually to initiate a conversation that eventually leads to a sale. Unfortunately, this means that most sales result from activities that are not directly related to social media. Therefore, it is essential for businesses to identify secondary metrics that indicate the effectiveness of a social media marketing campaign.
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Using Social Media in the Beauty Public Relations Industry
February 20th, 2015 — Marketing, Public Relations
If you are in the industry of beauty, then you understand the importance of visual. Fortunately, we live in a visual world that plays into your favor if you know how to use it. Here are some of the ways that you can use social media and a strong public relations campaign to move your business beyond your competition.
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B2B Companies Social Media Tactics in 2015
February 11th, 2015 — Marketing, Strategy
Leverage Business Partnerships
A social media tactic a business should not overlook is the incorporation of sponsors, vendors, and other industry connected businesses into a tactic for social media. Let’s call this group of businesses “B2B” partners. Together with these B2B partners, you can enhance your business’s digital footprint.
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Importance of Having a Strong Financial Plan for your Business
February 3rd, 2015 — Marketing, Strategy
Your financial business plan is perhaps the single most indispensable and versatile documents you will hold. If it is prudent and strong, it will influence the loans and investments you receive, and whether it is good or bad, your internal leadership will look to it to determine their focus. Proper planning is the key to success in virtually every business. It fol
lows that putting careful consideration in making the strongest financial road map you can will allow your company to make better decisions towards a set goal.
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What do you need from your Big Data Solutions ?
February 2nd, 2015 — Marketing, Strategy
Whatever your Big Data plans, whether you are adding another data storage solution or developing a custom system, answering the right value versus questions can be difficult. And, when you are delving into a relatively new or unknown (to you) technology, you need to know what features will make the most difference to you and your business. Remember, it’s important to have your company remain up to date with new advancements in technology offered in their industry. If you fall behind, you risk having competitor’s gain ground on you. As the CEO of a company I understand the importance of utilizing and understanding big data within my industry. Here are a few things to consider:
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Power and Flash Dominate US Auto Show
January 16th, 2015 — Marketing, Strategy
Auto industry watchdogs looking for compact and gas sipping cars had a few things to smile about at the recent Detroit Auto Show. But, as Ronn Torossian reveals, power and flash are still front of mind for US automakers. With lower fuel prices and a renewed commitment to putting the experience back into driving, automakers are doubling down on power and performance.
