When seeking to grow you podcast audience you may consider many options. One such option is targeted public relations. If you are the host or producer of a small podcast you may think that this is beyond your budget or skill set. Quite often, this is entirely untrue, though it may be out of your comfort zone. There are many public relations techniques which work very well to grow the audience and community of a podcast. Some of these techniques include targeted attendance of public events, press releases, blogging, and goal-oriented social media management.
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Entries Tagged 'Public Relations' ↓
Growing Your Podcast Audience With Targeted Public Relations
March 25th, 2015 — Public Relations, Strategy
Biggest Particle Accelerator in the World Ready to Fire Up
March 18th, 2015 — Inspiration, Public Relations
When it comes to grabbing headlines and getting mileage out of your PR, few descriptions can top “biggest in the world.” People love superlatives, and this one captures imaginations like no other. Which is tremendous, since most people have no clue how it works…or what it does.
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3 Tips for Choosing the Right Nonprofit Partner
March 16th, 2015 — Inspiration, Public Relations
Choosing the right nonprofit partner for your business requires careful attention to three basic steps. If you have been placed in charge of this task, you should follow these rules to the letter. Your company is counting on you to make this situation work, and you can ensure great success if you take this process seriously. A strong non profit partner can help your companies public relations image as well as your groups corporate responsibility.
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Singers Get Crunchy over Granola
March 13th, 2015 — Public Relations, Strategy
Imitation may be the best form of flattery, but copyright infringement will get you nowhere but court. That, says Ronn Torossian, is a lesson an NYC-based granola company is learning the hard way. Powerhouse singer-songwriters Hall & Oates are suing a Brooklyn-based granola company for selling a brand of granola called “Haulin’ Oats.”
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How to Measure Your Social Media ROI
March 5th, 2015 — Marketing, Public Relations, Strategy
An effective social media marketing strategy has become essential for businesses seeking to drive new sales in a cost-effective way. However, measuring return on investment (ROI) can be difficult when dealing with social media. The general goal of marketing on social media is usually to initiate a conversation that eventually leads to a sale. Unfortunately, this means that most sales result from activities that are not directly related to social media. Therefore, it is essential for businesses to identify secondary metrics that indicate the effectiveness of a social media marketing campaign.
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Showcasing your Philanthropic Contributions
February 25th, 2015 — Public Relations, Strategy
In the world of marketing, philanthropic contributions represent something of a double standard. On one hand, properly presenting and showcasing these contributions is an amazing public relations and marketing tool. On the other hand, presenting them in the wrong manner can some off as bragging and showboating. This leaves many companies in the dark as to the best ways to tactfully showcase their philanthropic contributions. In this article, we will explore two excellent methods any company can use to achieve this, as well as gain public relations points in the process.
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Starbucks Gets Political…Again
February 23rd, 2015 — Public Relations
Starbucks CEO Howard Schultz loves politics as much as he loves coffee. Even when the company is not being pulled into the middle of a political argument, Schultz is unfazed by joining the fray.
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Using Social Media in the Beauty Public Relations Industry
February 20th, 2015 — Marketing, Public Relations
If you are in the industry of beauty, then you understand the importance of visual. Fortunately, we live in a visual world that plays into your favor if you know how to use it. Here are some of the ways that you can use social media and a strong public relations campaign to move your business beyond your competition.
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How to Write Effective Press Releases that Get Results
February 13th, 2015 — Public Relations, Strategy
A press release is an important tool for anyone looking to get more media coverage for their business or organization. The purpose of a press release is to get the reporter reading it to do an in-depth story based on the information you provide. A press release is a bait. Knowing how to write an effective one can mean the difference between getting your information read or being completely ignored.
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Bold Moves for the Future from Proctor and Gamble
January 26th, 2015 — Public Relations, Strategy
Proctor and Gamble (P&G) are mixing up their corporate team in order to change the way that they focus on Personal Care and Beauty sales. First revealed in Fortune Magazine, P&G decided to shake things up by increasing the responsibilities being given to their president of Global Health and Grooming, David Taylor. His new charge will put him in the driver’s seat when it comes to the business’s global focus on Beauty and the Beauty Marketing focus for the company.
