A Public Relations Blog
January 22nd, 2015 — Strategy
There are three main reasons why you need to use social media to communicate with potential investors. You must get with the times and use social media, but you must do so in the right way. Cover each of these three bases to ensure that you are relating to your investors in the best way possible.
January 20th, 2015 — Strategy
If your job and financial well-being were dependent on the performance of other people, you would want to get the most out of them, right? Good. Now that we have that settled let’s look at several ways to make that happen for you.
January 20th, 2015 — Strategy
Look, if you ever want to get to a better place and experience better results, you have to BE better. Not your team, not your situation, not your sales pitch. YOU must improve. And you need to start right now. Remember, regardless how busy your schedule is (like traveling to Israel for a conference) – there is always time to get things done.
January 16th, 2015 — Marketing, Strategy
Auto industry watchdogs looking for compact and gas sipping cars had a few things to smile about at the recent Detroit Auto Show. But, as Ronn Torossian reveals, power and flash are still front of mind for US automakers. With lower fuel prices and a renewed commitment to putting the experience back into driving, automakers are doubling down on power and performance.
January 6th, 2015 — Public Relations, Strategy
One of the most recent publicized revelations from the momentous hack of Sony is the announcement that Sony Pictures has considered – or, perhaps, is considering – tapping British superstar Idris Elba as the next James Bond. Now, if you were to tell just about anyone that the next man to step into Bond’s tuxedo would be handsome, refined, cultured, educated and strong, you would get understated nods. Of course he would be. And, if you added that he was a scene-chewing legitimate movie star then your audience would likely just lean in closer, interested. But, as Ronn Torossian said, “there’s more…and that’s what has people talking”Nronn.
December 29th, 2014 — Public Relations, Strategy
Ronn Torossian calls it one of the most recognizable, even cliché, phrases in the world of fast food PR: “Do you want fries with that?”
December 8th, 2014 — Strategy
The highest selling snacks in October all share one thing in common; they are the result of new ideas put forth by food marketers to increase sales and consumers intent to purchase. In fact, all of these snacks are new flavors or new combinations of flavors that have hitherto not been seen by the public. As a result of this new strategy, some rather delicious flavor combinations have hit the market and are delighting consumers across the nation.
December 3rd, 2014 — Marketing, Strategy
The barrage of negative Black Friday public relations began almost as soon as stores opened the day after Thanksgiving. In fact, the reaction has become such a go-to rubber stamp for the media that satire site “The Onion” created a story of its own, lampooning both American consumerism and the media’s love of bleeding ledes.
