Coding movement is really cultural change
Many coding programs are not actively recruiting female participants. Is this a welcome cultural shift or meddlesome cultural engineering? At least one company hopes you choose the former. Startup tech company Jewelbots develops “smart friendship bracelets” to get girls interested in coding. According to press releases, customers can program the bracelets with their iPhones to make them light up when friends are near. Read More +
Bacon-flavored Pop Tarts? Has Kellogg’s jumped the shark on these breakfast marvels?
People are spending less time eating breakfast and looking for more ways to get something in their stomachs on the go. Even kids. This trend is nothing new, but the way to win the war for “backpack ready breakfasts” always breaks new ground. Pillsbury tried to dignify the pastry with its Toaster Strudel. Pop Tarts answered with neon stripes and rainbow sprinkles. Three guesses which ones the kids preferred … and the first two don’t count. Read More +
Pro Wrestling Just Got Really Real…
Forget kayfabe … pro wrestling is real. Don’t take my word for it. Just ask ESPN. The world’s leader in sports coverage just added weekly WWE segments to its programming. The “wrestling” highlights might aggravate sports purists, but the networks involved – ESPN and WWE – don’t care in the least. They need the help. ESPN has struggled financially of late. As with every other set time news delivery product, ESPN’s flagship programs like SportsCenter are constantly scooped by social media. Consider the recent news Read More + Read More +
Facebook announces “reactions” to … mixed reactions
A few weeks ago, Mark Zuckerberg announced Facebook was finally looking into a “dislike” button – or at least something along those lines. Well now users in Ireland and Spain will be testing what they came up with – six emoticons to say one of the following – “Love,” “Haha,” “Yay,” “Wow,” “Sad” and “Angry.” Read More +
Netflix Raises Rates to Less Outcry This Time
Last time Netflix raised their rates they definitely swung for the fences, doubling their fee in the face of multiple streams of service. Their customers answered with a resounding “meh” … followed by canceling their subscriptions. The company relented, dropping their rates and allowing mail order customers to keep streaming and vice versa. Read More +
5 Crisis PR Situations Done Right in 2015
Of course, when compiling this list, it was much easier to think of all the scandals and PR crises gone wrong, but we came up with five from this year that were handled right or came out without a lasting problem: Read More +
Three Ways Public Relations Can Make Your Brand Shine
These days, many business owners are looking for proven techniques they can implement to build their brand. If this is your current professional objective, it’s important to know that hiring a professional public relations team may be the key to your success. There are literally hundreds of strategies that public relations experts can implement to make your brand shine. Here are three of them… Read More +
Amazon Slashes the Price for Prime
On September 25th for 24 hours, Prime was on sale to new members for a mere $67. Why, you ask? Well, Amazon has a hit show they offer on Prime called “Transparent.” And at the 67th annual Emmys earlier in the week, Transparent won big with five Emmy Awards. So the sale price of $67 is all about the 67th annual Emmys. Read More +
Sprint makes outrageous claim – does it matter?
Some are calling it a bold prediction. Others are calling it outright ridiculous. Read this and you decide. Sprint CEO Marcelo Claure recently said, by 2017, his network will be better than Verizon, AT&T and T-Mobile. Without irony or a hint of sarcasm, the top man at the number three (with a bullet) mobile provider told CNN, “We will have the best network in the next two years.” Read More +
Google strikes at Apple with Android Pay
Apple Pay has become a go-to tech upgrade for companies and individuals looking to streamline their point of purchase interactions. With (almost) everyone carrying a smartphone these days, mobile pay is the next step in “what everyone will be doing soon.” Believe it or not Millennials, there was a time when paying with “plastic” was unheard of. In the early days of credit – and then debit – cards, most people still opted to pay cash. They distrusted plastic for a variety of reasons. In Read More + Read More +
