Carl’s JR & Using Sex To Market Fast Food
Can sex sell a sandwich? Well, might as well ask if a clown or a cow can sell a sandwich, because, it’s not the vehicle that matters but who you are trying to impress with it. Over the years, McDonald’s has been both praised and lampooned for using its friendly clown mascot as a way to bring the kids into the Golden Arches. A few years back, Wendy’s caught some heat for trading in one redhead spokesperson for another. But it’s been Hardee’s/Carl’s Jr. taking Read More + Read More +
The Indictment of FIFA and the Public Relations Fallout
The indictment of FIFA by the U.S. Government is a planetary phenomenon that will change the stage for world sports. To begin with, a nation with the least involvement in soccer’s historic and overall role as a leading sport is bringing allegations of FIFA to the PR table. This makes a profound statement for American PR specialists. The forward trials being initiated by the States is exemplary of the influence the United States has—or at least will have—over worldviews. Read More +
Facebook flouts privacy: No one Cares?
Remember all those fake Facebook privacy notices? Be sure to post this or everyone will have access to all your private content! While those allegations were entirely erroneous, now Facebook has been accused of some actual, substantial privacy violations … and the world seems to have responded with a collective shrug. Read More +
How to Create ROI for Event Attendance
If you’ve ever been to a conference where it seems as if the coordinators didn’t have a clue about what they were actually trying to promote, you know the feeling of it all being a waste of time. If you ever tried to run a conference yourself, you know that “runaway” feeling of not knowing how to focus your energies on what will make the conference worthwhile to attend. So how do you address both issues? The first and foremost thing you should focus in Read More + Read More +
Tidal Wave Flop: Jay-Z’s #TidalFacts
When news broke out that Jay-Z would be creating a subscription streaming music service, it seemed like the perfect idea. Jay-Z is one of the most successful and well-known celebrities out today, so why wouldn’t this be another success? Well, it’s not. Jay-Z’s service, named Tidal, is supposed to help pay those struggling artists for the work they’ve created. However, what the public saw was a bunch of millionaires on stage asking for even more money. Read More +
Best Communicating World Leaders
Some great communicators and world leaders: three men, a Catholic, an Israeli and an Englishman. It may sound like the beginning of a bad joke, but these three are leaders of influence, affluence, and principal. Read More +
Secret APP Tries Unique PR move – your money back!
The “Secret” is out. Literally. The social media app that pledged to keep its users’ identities anonymous is done, shut down, kaput. In most cases that would mean the investors would be out their money, just…out. Either that or the company would try to get more money and more time, attempt to rebuild, refit or rebrand. Read More +
Did Rolling Stone Sacrifice Credibility for a Headline?
The pop music magazine that practically invented “edgy” long form reporting is about to get bitten by its own … well … no one is really sure what to call this colossal blunder. The apparently systematic mistakes made in relation to the University of Virginia “rape story” will haunt the publication for a very long time. Read More +
Hostess Nails Viral Marketing
It was a joke all along, and most of the Internet fell for it. Recently, Hostess released a meme on social media celebrating the beginning of baseball season. In the meme, a Hostess cupcake was decorated to look like a baseball. The inscription read: “touchdown.” As expected, social media went nuts. Countless denizens of the web could not resist pointing out that “touchdown” is a football term, not a baseball term. Others argued that it was so obvious the caption had to be a joke. Read More + Read More +
Snapchat Apologizes for apps Snafu
Why is social media darling Snapchat offering a sincere mea culpa? That’s an interesting question, and the CEO of 5WPR says that social media has been and will continue to be a working experiment in instant public relations. One wrong tweet can end a career. One minor fracas on Facebook and you no longer have a job-friend-relationship-you name it. Read More +
