Category Archives: Public Relations
The Future of VOD and How It’s Helped The Interview
The movie industry has long been trying to change the way that movies premiere. Busy theaters have led to costly premieres, and some film patrons simply don’t like the crowds that packed theaters can bring. According to 5WPR CEO Ronn Torossian, the only win-win solution for both movie production companies and film enthusiasts is clear: video on demand (VOD). With the recent success that has followed The Interview’s digital release, VOD may soon be the way that most people see new movies as soon as Read More +
Forget “white” this Christmas was Frozen
Every year it seems there is an “it” toy for the holiday season, but, this year, Ronn Torossian says a brand beat out any particular toy. That brand? No surprise…it’s been a very Frozen Christmas. Disney’s megahit movie brand proved to be the big winner this Christmas. Consumers purchased Frozen costumes, dolls, videos, watches, music, underwear, and even household supplies emblazoned with Elsa and Olaf. Disney, of course, is no stranger to effective mass marketing of its various brands, but with Frozen, Torossian said the Read More +
