(New York – March 28, 2015) – 5W Public Relations, one of the Top 20 PR agencies in the U.S., this week announced the launch of its new website, which is more user-friendly and has an updated look. The award-winning marketing and PR firm represents client-partners in many practice areas, including Travel and Hospitality, Food and Beverage, Apparel and Accessories (also called Lifestyle), Healthcare, Nonprofit, Event Marketing, Social Media, Crisis Communication, Entertainment and Sports Management, Technology, Government Relations and Product Integration.
In Product Integration, the specialists at 5W help products stand out from the crowd for its client-partners. Because the firm’s specialists are skilled at placing a product in the print medium, on a television show or in a movie, sales for clients go up.
Recognizing the ever-evolving PR market, the pros at 5W have added new approaches and technologies to PR and marketing to serve its client-partners. With this in mind, its specialists have devised innovative, contemporary ideas about how to positively promote clients. For one, the firm says that press releases that are all black-and-white text are not as effective as the ones that include graphs and charts, logos and videos. These additions help readers of press releases to quickly summarize what is in them. Speed in getting the gist of the press release is important.
Second, the firm helps well-known individuals, companies and organizations incorporate social media optimization as part of the PR campaign. 5W can help client-partners launch talked about Twitter, Facebook and Pinterest campaigns. For example, the agency can start a tweet that promotes a product, service or individual and have it go viral in just a few seconds.
Third, since 5W recognizes that the lines between PR and marketing are blurring and that separate firms for doing these two jobs are not advisable, its staff is prepared to use market research to identify the people who are most likely to buy a client’s product or service or buy into a brand. Then, the firm creates content that will deliver traffic to the client’s webpage and, ultimately, boost conversion rates. In other words, carefully crafted content will increase the percentage of new customers.
Fourth, since it is vital that clients establish and keep a good reputation not only in newspaper and magazine articles written about them but also online, 5W has online reputation management (ORM) specialists. These people are adept at adjusting or maintaining a client’s online presence. This year, the firm has new services and strategies for ORM.
According to CEO Ronn Torossian, the firm takes its name from five words beginning with “w.” The first “w” is for Who, with the firm defined as an agency of 120 talented and motivated people. The second “w” is for What, and 5W explained that what it creates are “engaging narratives” and stories that people will remember.
The third “w” is for When. 5W was founded in 2003. Where is the fourth “w,” with the explanation that the agency has its offices in New York.” Why is the fifth “w.” According to the firm, its goal is “to combine big ideas with strategic implementation to deliver game-changing communications results for our clients.”
Among its awards from the PR industry are Product Launch of the Year, Executive of the Year and Digital/Social Media Campaign of the Year. In two successive years, it was honored by the American Business Awards as Agency of the Year.
