Technology is constantly evolving and changing. The emergence of mobile devices has altered the way businesses must handle websites and online marketing. This is why responsive website design has become so popular and necessary. You need to incorporate responsive design into your site’s next facelift for several important reasons.
Reach Consumers on All Platforms and Mobile Devices
You need responsive design in order to reach all consumers on all platforms. This is important since mobile usage is increasing every year and becoming a major e-commerce platform. A single responsive website will be accessible to everyone regardless of whether a smartphone, laptop or tablet is being used. This can directly improve your sales over time.
Easy Maintenance and Updating
A responsive site design is easier to maintain and update than traditional static websites. Adding new elements to non-responsive sites sometimes requires adjusting the positioning of everything on the page. Additionally, you might have to make changes to multiple separate versions of the same website because each was designed for a different device or resolution. A responsive design allows you to update just one site and add elements seamlessly into the fluid layout.
Better Search Engine Optimization
A major reason you need to incorporate responsive design is that it allows for better search engine optimization and online marketing. Non-responsive sites are difficult to deal with when doing online marketing. You will have to potentially optimize several versions of the same design. You might need several different domains and could experience penalties from search engines. Responsive websites are centralized so you can optimize single versions of the pages quickly and easily.
Greatly Improved User Experience
Responsive designs greatly improve the user experience. These types of websites will adjust automatically to the orientation of the screen or device and the resolution. All design elements will be clearly visible and accessible. This is important because non-responsive or static sites could be so frustrating to use that visitors leave immediately increasing your bounce rate. A good user experience is critical for the success of your business.
Be Prepared For the Future
A final reason you need to incorporate responsive site design is to be prepared for the future. With increased mobile usage, there is every chance that new Internet-capable devices will be developed in the coming years. If you have a non-responsive site, then you will have to work hard to update or create new pages just for those devices. Responsive design keeps your websites accessible even on devices that have not been invented yet.