I think the first thing to consider when analyzing a magazine situation is the target audience. Who is the magazine for? Only in this way can we accurately define the people who want to buy magazines.
My target audience is business owners and executives who have direct responsibility and interest in corporate social responsibility, so they may be interested in the latest CSR strategies, best practices, success stories, etc.
Media and the public: Corporate social responsibility behaviors are often the focus of media reports, so the media and the public are also very concerned about corporate social responsibility behaviors. They may be interested in corporate social responsibility reports, sustainability reports, and public participation.
Social entrepreneurs and non-profit organization workers: These people are advocates and practitioners of corporate social responsibility. They need to understand the latest trends and best practices of corporate social responsibility to better cooperate with enterprises.
For example, non-profit organizations that protect the environment need to seek investment, so they need to know which companies are interested in the social responsibility of protecting the environment. My magazine’s focus is to report on which aspects of social responsibility companies focus on. Non-profit organizations and companies can better understand and cooperate based on the information provided by my magazine.
