Mobile Apps have become a necessity for businesses in the last five years. In 2017, 42% of all small businesses had a mobile app, and 30% were planning to build an app in the future. Consumers in all segments increasingly rely on mobile apps in every aspect of their day-to-day life. The following are current and expected mobile apps trends:
- As of June 2019, more than 80% of internet users in the U.S. own a smartphone.
- By the end of 2019, mobile advertising is expected to represent 72% of all U.S digital ad spending, although 70% of mobile app users report disliking mobile advertisements.
- In 2018, American adults were spending on average 3 hours and 23 minutes on non-voice mobile media per day, which is an increase of more than 1 hour from 2013.
In the United States, awareness of green and environmental issues is growing by the day, and among them is the growing problem of wasted food. Today, about 40% of all food produced in the U.S. is wasted, and a large portion of that food waste is caused by a lack of attention to expiration dates. A national survey conducted in 2018 found that 76% of the population was “concerned” or “extremely concerned” about the amount of food wasted in the U.S., while only 7.3% of the population was“not concerned”. Moreover, the world economy is quickly moving towards a greener economy by way of renewable resources and greater preservation of the planet. In a recent survey, 66% of all consumers, and 73% of millennials, were willing to pay a higher cost for sustainable goods and services. These economic trends, and the growing awareness of food waste, support a venture, like Spoiler Alert, Inc., that aims to prevent the waste of planet and human resources. While Spoiler Alert, Inc. is set to accomplish its mission, it must overcome the challenge entering a saturated app market by finding ways to target the right users, specifically those who are empathetic to environmental issues and want to save money.