Of the all the app-based competitors, priced at $9 a month, Expiration Reminder is the most expensive app and web-based software on the market for food expiry reminders . However, Expiration Reminder directly targets business’ interested in tracking document expiration dates, and not food. So while Expiration Reminder has the ability to track food expiration, its services, document collaboration, integrative systems, web tutorials, and document import/export, do not offer much value to Spoiler Alerts’ target base target market. Spoiler Alert Inc. will find a formidable indirect competitor in the luxury refrigerator appliance industry. Today, Samsung is leading the way in smart refrigerators with the creation of the Family Hub Refrigerator. The Family Hub refrigerator comes with an application that, amongst other things, also reminds the appliance owner of any refrigerated food that is expiring; however, the price of this appliance, starting at $2,293, is far beyond the means of the families in our base target market.
The applications, Fridgely, USDA FoodKeeper, and Expiration Reminder, have large distribution channels through Android, iOS, and Windows app stores. The accessibility of these applications coupled with the strong brand equity of Samsung, may create a challenge for Spoiler Alert, Inc. to enter the expiration reminder industry as a superior brand. Nonetheless, the points of difference from competing brands are substantial enough to make the Spoiler Alert app valuable to all consumers and stakeholders.