HOST INTRO: While many businesses are suffering during the Corona Virus pandemic, some small businesses are actually seeing an increase in new and returning customers. This has been the case for natural juice company, Griffy’s Organics, who have seen a surge in demand as they find themselves uniquely suited for this crisis. Here is Diane Mon with the story.
AMBI: (kitchen blender on)
TRACK: I am here today with Avry Griffin, Co-founder and CEO of Griffy’s Organics. We are in his kitchen in Long Branch, New Jersey making green juice with kale and celery. He says the pandemic has made people more conscious of their health.
ACT: It actually has been very beneficial to us because when you think about the health and wellness landscape, you have more of an educated consumer now with people having a concern for their immunity, and our juices provide an immunity boost, seeing how they are all natural and raw. Everyone is looking to stay healthy, build their immune system, live a better lifestyle, and an educated consumer means they’re willing to do their research on a quality product.
TRACK: The stated aim of Griffy’s Organics has been to keep its customers healthy by helping them build and maintain strong immune systems with their nutrient dense juices. The sizable increase in demand for their products validates the effectiveness of this approach. An integral part of their customer service experience has been to strictly adhere to all the recommended COVID-19 social interaction protocols.
ACT: We do take precautions where we do wear a mask when delivering. I also make sure that we social distance when we are delivering. Some people prefer us to leave it at the door. Some people want to actually speak to us, and see us face to face. I think it’s just important to have common courtesy and respect towards everyone, whether they believe in the crisis or not, or whether they are abiding by the rules or not, I think it just shows a sign of respect.
TRACK: Wellness trends aren’t the only reason Griffy’s Organics is in the right place at the right time. The social winds appear to be blowing in his direction as well.
ACT: Raw, fresh pressed juice is a growing industry. I think Corona Virus definitely helped us in a sense, as well as being a black owned business, with everything with the BLM movement going on. People wanna support black owned businesses, especially local small businesses and things of that nature.
TRACK: He has high hopes that this success will continue as people adjust to what he calls a new normal.
ACT: Because our customer base is old people, it’s young people, it’s people who have been in the health and wellness space who work out every single day, and it’s people who don’t take care of themselves and who are looking for just something to implement into their day to get them on a positive track. So, I feel like regardless, Griffy’s would thrive.
TRACK: Moving forward, Griffy’s Organics will have their B2B model as well as a retail store where people can become members. For Baruch College, this is Diane Mon.