MIT Mgmt Review | What Executives Don’t Get About Sustainability (and Further Notes on the Profit Motive)

This article from the MIT Sloan Management Review is a must-read by every business school student out there.

Substantiates that ROI of sustainability is greatly underestimated.  Not only does it not cost more than business-as-usual approaches, the returns on  changes that optimize sustainability are significantly higher than what is understood.

This entry was posted in ROI of Sustainability. Bookmark the permalink.