A new innovating Web site called Coffitivity has surfaced into the cyber world. With an audience of over 8,000 people from around the world, it has surpassed the sleep assisting site, RainyMood. The founder of Coffitivity, Justin Kauszler, actually started out as an office worker and he found himself more productive brainstorming in a coffee shop, rather than in his muted office work space. As it turns out, studies have found that the noise of a typical coffee shop actually helped boost creativity. Quieter environments, such as Mr. Kauszler’s cubicle, are not desirable spaces for coming up with ideas, but the silence helps with concentrating on doing actual detailed work.
