The Baruch College Tobii Learning Lab is a joint initiative between Psychology and Marketing departments with generous funding from the Office of the Provost and Senior Vice President for Academic Affairs at Baruch College.
This website is currently serving as a resource for participants in the faculty seminar “Reading the Mind with the Eyes.” The general aim of this seminar is to provide a forum in which faculty members and students of the Psychology and Marketing Departments can (1) gain shared expertise in the measurement, analysis and interpretation of eye tracking and pupilometry data, (2) develop compelling research proposals that build these methods into our of current research lines, and (3) explore opportunities for synergistic activities across departments using these methods.
As we build content here, it is our hope that faculty at other institutions will also find this website helpful.
